Brand Management
In this small PC simulation, teams try to build and sustain sales and profitability for a high-value consumer brand, such as a premium coffee in a market with many potential consumers, who buy through retail stores.
Download Brand Management by Strategy Dynamics
Publisher: | Strategy Dynamics |
License: | Shareware |
Price: | USD $0.00 |
Date Added: | 06/09/2012 |
In this small PC simulation, teams try to build and sustain sales and profitability for a high-value consumer brand, such as a premium coffee in a market with many potential consumers, who buy through retail stores. Success depends on:
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Category: Business & Finance / Business Finance