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SEO Course: Backlinking Your Way to the Top. How do Backlinks Help us Rank? Think of it like this: backlinks are human citation. In a sense, we decide what pages we, as internet users, want to show up in the Search Engine Results Pages (SERPs) by linking to the content we like. A page with more links of a higher quality than others will rank higher. The part about quality is really important. It?s not just about who has the most backlinks it?s about where those links are from.
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