Marketing Engineering for Excel Download
Downloading Marketing Engineering for Excel 1.6
The Marketing Engineering for Excel software package enables students to gain hands-on experience in applying the analytical marketing concepts discussed in the Principles of Marketing Engineering book and a majority of the topics covered in the Marketing Engineering, Revised 2nd Edition book. When used with our business cases, students apply the concepts learned in the books to real world situations by running analysis on case data and interpreting output to answer business specific questions.
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