LatentGOLD Choice Download



Downloading LatentGOLD Choice 4.5

Latent GOLD Choice represents the GOLD standard for developing advanced choice models. Choice data is obtained from surveys or actual behavior where respondents rate/rank/choose products/services/alternatives/options. Choice models differ from traditional regression models in that choices are predicted as a function of characteristics of the choice alternatives. Each alternative/product/service/option has attributes. What is estimated is the importances/utilities of these attributes. Latent classes represent segments that give differential importance to the various attributes.

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